Levi’s ® Vintage Clothing shift the spotlight to the colourful dancehall and reggae styles of Jamaica for a strong Fall/Winter ’18 collection.
Inspired by the 1978 Jamaican film Rockers, the collection looks directly at the Jamaican rockers of that era. Levi’s ® Vintage Clothing head designer Paul O’Neill’s trip to Jamaica also served as an inspiration for the collection, with the characters he met during his trip providing a first-hand look at the foundations of FW18.
The resulting collection is “a mix of classic American clothes with old man wear from Jamaica,” as described by O’Neill.
Take a look at the collection’s colourful campaign below. The Levi’s ® Vintage Clothing FW18 collection is available in-store now, and will soon be available via Levi’s online store and select retailers.
By: Sam Cole
All Images via Levi’s Vintage Clothing