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Levi’s Looks to the 1978 Jamaican Film ‘Rockers’

Levi’s Looks to the 1978 Jamaican Film ‘Rockers’

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Levi’s ® Vintage Clothing shift the spotlight to the colourful dancehall and reggae styles of Jamaica for a strong Fall/Winter ’18 collection.

Inspired by the 1978 Jamaican film Rockers, the collection looks directly at the Jamaican rockers of that era. Levi’s ® Vintage Clothing head designer Paul O’Neill’s trip to Jamaica also served as an inspiration for the collection, with the characters he met during his trip providing a first-hand look at the foundations of FW18.

The resulting collection is “a mix of classic American clothes with old man wear from Jamaica,” as described by O’Neill.

Take a look at the collection’s colourful campaign below. The Levi’s ® Vintage Clothing FW18 collection is available in-store now, and will soon be available via Levi’s online store and select retailers.

By: Sam Cole

Original Article Found Here

All Images via Levi’s Vintage Clothing

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Charles Hyatt Being positive is a lifestyle and I live everyday loving the fact that I'm living every day. Each time I help someone smile, it reiterates the power of Good. So, I think, talk, eat, drink, Good News.

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