Birthed in the late 1970s, dancehall music is today heralded as Jamaica’s most impactful musical force. Its blend of sounds and creative dance moves continue to evolve while garnering mainstream success. It is fitting that we celebrate dancehall in its truest form during Reggae month 2022. Thanks to the many sponsors this celebration was a success.
The reach of and power of the Jamaican culture during reggae month is unquestionable. Even during the pandemic, over 2Million people participated in Reggae Month activities. Jamaica indeed did “Tech it to dem”. Brand Jamaica is relevant to the world day and night. Bravo Jamaica.