Jamaica will run a hospitality house during the 2018 Commonwealth Games in Gold Coast.
The country’s Commonwealth Manor will be located at the Helm Bar and Bistro in the Australian city and will be open to the public for the duration of the Commonwealth Games from April 4 to 15.
The facility, which involves no cost to the Government, will serve as a venue for supporters of the country’s athletes during the Games and will feature live entertainment from international artists, Jamaican dance contests and a showcase of Jamaican cuisine and beverages.
Activities will include an opening launch, press conferences, panel discussions and meet and greets with several Jamaican athletes.
Denzil Thorpe, the Permanent Secretary in the Ministry of Culture, Gender, Entertainment and Sport, said the Manor presents an opportunity to promote “Brand Jamaica” at the Games.
“The hosting of Jamaica Commonwealth Manor is an opportune avenue for promoting Brand Jamaica and generating excitement about our beautiful country as a unique brand in terms of its location, its products and, in particular, as a great sporting nation with high-level athletes, coaches and physical-education teachers,” he said.
Thorpe pointed out that Jamaica Commonwealth Manor was a spin-off of “Jamaica House”, which first featured at the London 2012 Olympic Games.
It also appeared at the Rio 2016 Olympics and the International Association of Athletics Federations World Championships in London last year.
“Jamaica House has provided a highly visible avenue for exposing the Jamaica brand to the world,” Thorpe added.
“We expect the Jamaica Commonwealth Manor to build on the experiences generated by the previous staging of Jamaica House.”
Christopher Samuda, President of the Jamaica Olympic Association (JOA), said that a major focus of the Commonwealth Manor will be to promote international understanding.
“The Jamaica Commonwealth Manor will start a debate on Jamaica’s contribution to spo
rt,” he said.
“Also, with all that is happening in the sport world now – anti-doping, corporate governance and the real and perceived breaches of that, we feel that even during the Games the dialogue must continue.
“And what better opportunity than at an international Games when you have all stakeholders present?”
Ryan Foster, chief executive of the JOA, said that the Manor will be the hub for press conferences and hosting sessions designed to promote the governing body as well as Jamaican athletes and culture.
“The Commonwealth Manor will not only showcase our athletic prowess and achievements but will also highlight our administrative abilities to be game changers, and showcase our ability to leverage Brand Jamaica in an international space,” he said.
“This will allow us to establish partnerships with like-minded nations, promote sport tourism on an international platform, and promote Jamaica as a destination of choice to achieve excellence in sport preparation and execution.”